Join us on Thursday, March 6th, 7:00 p.m. at the Arts & Letters Club, 14 Elm St. to hear Peter Zak & Barry Lavender -Get Some Personality: Branding with Custom Type
Type speaks volumes about who you are and how much you care. Personality, wit, tone and attitude, can all be conveyed with gesture and form. To create meaning, words and phrases need to be interpreted as carefully for the visual medium as they are in music and theatre. Pure form is the starting point for all typographic communication, this is why we present all samples of our work in black and white.
tweek is a design partnership dedicated to communicating with type.
One Comment
Hey. Thanks for the talk last night – truly inspiring. Of course, as my brain is still trying to wrap itself around typography and type design (student), I come up with thoughts far too late to have added them to the discussion during the Q & A.
So – on the topic of Type Classification, I’m of the belief that the system of classification as it stands now (which, I believe it was said last night that there are 15 type classes) will force the new, budding type designer to use more free-hand works when designing with type. That you can’t just simply type ’1920s gangster’ into a type index will ensure that the historiography of type design remains intact; that in order to choose a type for a project, you’d be forced to do the research first – or, as it seemed Barry and Peter suggested emphatically, draw it by hand to get exactly what you want. Just a thought. Thanks again for last night.
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